The hotel industry in Quintana Roo is witnessing an unprecedented boom, with the potential to match or even surpass Las Vegas in terms of total hotel room capacity within the next five years, as projected by the state Tourism Ministry.
Current and Projected Growth
This southeastern Mexican state currently offers more than 135,000 rooms across nearly 1,500 hotels. By 2030, it’s expected to exceed 140,000 rooms, putting it close to Las Vegas’s current 145,000-room inventory. Since 2022, Quintana Roo has observed a 9.2% growth in hotel accommodations, adding over 4,000 new rooms in 2024 alone. Some of the key developments include:
- H10 Costa Mujeres
- Hotel Riu Ventura Cancún with 700 new rooms
- The recently opened Grupo Meliá Hotel in Cancún
Significance in the Region
The rapid expansion has solidified Quintana Roo as Mexico’s premier tourism destination and the largest hospitality provider in the Caribbean. Additionally, the state attracted significant foreign investment, securing roughly 40% of all tourism investment dollars entering Mexico last year, totaling US $420 million, plus an additional US $700 million from the Xcaret hotel group.
Challenges Ahead
Despite infrastructure growth, Quintana Roo faces challenges in attracting visitors. The region experiences slower tourism growth compared to other Caribbean destinations such as the Dominican Republic, Puerto Rico, the Bahamas, and Jamaica. Tourism experts, like Francisco Madrid Flores from the Center for Advanced Research in Sustainable Tourism at Anáhuac University in Cancún, recommend addressing issues like immigration protocols and promotional strategies to curb the potential loss of market share to these competitors.
Tourism Recovery Outlook
While Mexico’s tourism sector is anticipated to fully recover by 2025, it’s projected that beach destinations might still witness a 2% decline in visitors unless the addressed challenges are adequately tackled.
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