Ensenada, Baja California is aiming to become Mexico’s next technology center with a significant $300 million (5.74 billion pesos) investment focused on public infrastructure to attract multinational tech companies to the region.
Located approximately one hour south of the U.S. border, the coastal city plans to welcome at least 10 new high-technology corporations in the coming three years, according to Julio Alberto Salinas López, president of the Ensenada Business Coordinating Council.
Infrastructure Developments
The ambitious development plan includes key infrastructure projects such as:
- Expanding the El Sauzal seaport with dredging operations and breakwater extensions to accommodate larger vessels.
- Constructing a new international cargo airport to enhance the region’s transportation capabilities.
Earlier this year, local construction companies announced plans for “Ciudad Jatay,” a 1,000-hectare development featuring an industrial park, technology park, housing, and various services. This project is expected to be completed within five to ten years.
“The goal is to turn Ensenada into a hub for economic development, as we have privileged conditions — two ports, a new airport, binational connectivity, industrial zones, and clean energy,” Salinas explained to the newspaper Milenio.
Investment Sectors
The city is focusing on attracting investments in three priority sectors:
- Electronics
- Biotechnology
- Green energy
Officials believe the region’s strong infrastructure, access to clean energy, qualified workforce, and proximity to the United States create favorable conditions for investors.
Challenges and Economic Impact
Despite the optimistic outlook, several challenges remain. Bureaucracy has been an obstacle, though business setup times have been reduced from 18 months to approximately six months. The state has also cut down procedures from 130 to 70 but acknowledges the need for further streamlining through technology adoption.
A significant challenge is talent retention, with around 15% of graduates leaving for other regions or abroad, particularly to California. Salinas noted that attracting companies offering competitive salaries and better quality of life will be key to addressing this issue.
The economic impact of these investments is projected to exceed 12 billion pesos ($636 million) over the next decade, potentially transforming Ensenada into a major hub in Mexico’s growing technology landscape.
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